Goodbye to Peachy

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It is no secret that I am a huge stationery fan. I set up one of my businesses Peachy when I wanted to try and spread the word about the other amazing stationery makers and creators in New Zealand. Almost four years on from that I am in the process of totally revamping what I do and how I do it and so, sadly, Peachy is closing.

We’re in final clearout mode this week and all our last items are on a massive clearance so please pop over and grab a bargain before the shop closes at the end of September.

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Of course will all endings come new beginnings and I have something exciting and new to share with you all shortly! Stay tuned and thanks for your support of Peachy!

New things #1 – Love Ideas Ink

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I recently photographed a selection of new Wedding Suites and wanted to share them with you here. I just love designing and working on weddings and these new suites are some of my favourites. A huge thanks to Natalie Morgan Photography for these superb shots.

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Shop the new Wedding Suites here on Etsy.

Top tips on finding a niche

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I think it is really important for small businesses to get their niche small and perfectly formed. You ideally want to be in a place where you own it, you understand it and you are rocking it.

We always hear stories about how trying to do too much is dangerous, and means you won’t do anything well. I’m starting to see the benefit of specialising in a niche in my own business and wanted to share a few tips and tricks on finding your specialist target area.

It might not happen overnight. Finding your passion – let alone your niche – can take awhile so don’t be in a rush to find something and make it happen quickly – you might end up in the wrong direction. Take your time and find where you are meant to be.

Think about your passions, and edit, edit, edit. Start with what you know and love. Perhaps you are a fan of crochet, or a super fan of cards and writing letters. Think about what you love to do day to day and then start to work out how this could be incorporated into a business. A number of creatives these days are starting a blog first to see if you can commit to it on an ongoing basis before considering how to turn your ideas and passion into a business.

Own it and rock it. Whatever it is that you decide to do, make sure you are 100% committed. Being fully in it will ensure that your head is in the right place and you are ready and willing to take on any opportunities that come your way. You will also need to do your homework, make sure you have a unique take on your target idea and that you can sustain your plans for the long term.

Find your tribe. I’ve talked about this a little before but finding your tribe and your place is so important for business success. You need to find who else loves your style, your position and your niche and this will ensure you are on a solid track. Your tribe will motivate you too along your journey.

What challenges are you facing within your business trying to find your niche? I’d love to help if I can.

Pastel party inspiration

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Pastel party inspiration Lenzo Four

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Oh pretty pastel party heaven! When I saw this beautiful baby shower this morning on 100 Layer Cakelet I was in awe! The gorgeous styling by Lenzo and photographs from Hello Darling are just divine.

Click through for the full feature and credits.

STYLING + CONCEPT: Lenzo / PHOTOGRAPHY: Hello Darling Photography / FURNITURE + PROP HIRE: Harry the Hirer / CAKE + STATIONERY: Cake Ink / PARTYWARE: Light + Co / PAINT: Haymes Paint / BALLOONS: Belle Balloons / FLORAL INSTALLATION: Lulu Bird