The most common grumble I hear from small businesses is around Marketing – and more specifically Social Media. In today’s Bright Business post I’m going to break it down and make it easy for you to see why you should be getting into it.
Do I really need to embrace Social Media? Well the choice is entirely yours of course, but in my opinion YES! Get serious about Marketing and use the power of Social Media to make things happen in your business.
Jane Stanley from PHD Group sums it up perfectly – “It is not over-hyped; it’s essential. Social is now an integral part of any … plan.” Social Media makes it super easy to connect with your customers and share exactly what you want to say and how you want to say it. And most platforms only require an investment of time – streets ahead of any massive investment in media or advertising I know you are not keen to make.
So what is the point of all of this?
one. Find your Tribe. In every type of Marketing platform there is a place for you and your people (also known as your customers). Think about magazines, or TV shows, or websites. You know yourself when you land on a website you can tell almost instantly if it is for you. The same goes for Social Media. Find where you are comfortable and then look for the type of people you want to inspire, or socialise with, or hope to be like one day. You might decide that Instagram is the only platform you like – or you might decide to investigate all of them – slowly. It is totally your choice. But once you are in there, I promise you’ll find people that will make you want to stay.
two. Make connections. Once you’ve found your place, find people – and lots of them. Networking in Social Media land is about the same as networking in person but it has a much softer approach. Start by following, then liking and commenting on those you want to connect with. Then strike up a message or two. Your connections in the online world are just as powerful – if not more powerful – than those in person, so put yourself out there and get connecting. Amazing things just might happen.
three. Share your story. This is the nicest bit about Social Media I think. It is really easy to share your story, your brand, your product or service. Start small and post a few insights from your life and business and before you know it you will be promoting like a star. Of course Social Media is not all about you. Don’t forget to share what makes you smile, and laugh and cry. People from all over the world will begin to see your personality – and that of your brand – crystal clear once they see your story and your day to day world. And just like that you are Marketing your business.
four. Enjoy it. Surprisingly enough you might actually enjoy yourself. This medium is designed to be fun and interactive and much more playful than the ‘serious’ marketing of previous decades. Throw yourself into it and see what eventuates. What is the worst that could happen? You decide one or all of the Social platforms are not for you. But the best? A whole new world of connections, sales and growing that business in ways you only dreamed of.
Go on – give it a whirl.