I love Facebook. It’s a confession I’m happy to make considering the impact Facebook has had on promoting my small businesses to the world. And new data made public just recently shows – in a New Zealand specific way – why you have to take Facebook seriously – especially if you are a small business too.
The Head of Facebook New Zealand, Spencer Bailey released NZ specific data for the first time showing the power of Facebook when it comes to sharing and promoting your business. Of particular interest are the following pieces of information:
One. 1.9 million New Zealanders access Facebook every day.
Two. 1.5 million New Zealanders access Facebook from mobile devices.
Three. Average daily visits to Facebook is 14.
Four. 82% of NZ based Mums access Facebook every day.
Five. 71% of people access Facebook to be “entertained”.
What does this tell us? Well for a start it is a hugely powerful active market of a broad range of New Zealanders. Facebook is a way you can easily and quickly start a Marketing campaign online – for no upfront cost – and keep an open conversation with many potential customers.
Facebook also has an immense amount of power to connect you with audiences not just in New Zealand but worldwide and it all can be done using a set of very basic marketing concepts.
Connect. Look for your tribe and connect with them. Share content with them that is interesting, entertaining and beneficial. Keep the conversation open and current. And enjoy yourself – it will be catching.
Key takeaway – If you are a small business and you want to market your product or service then Facebook is a great place to start and build your brand.