I think it is really important for small businesses to get their niche small and perfectly formed. You ideally want to be in a place where you own it, you understand it and you are rocking it.
We always hear stories about how trying to do too much is dangerous, and means you won’t do anything well. I’m starting to see the benefit of specialising in a niche in my own business and wanted to share a few tips and tricks on finding your specialist target area.
It might not happen overnight. Finding your passion – let alone your niche – can take awhile so don’t be in a rush to find something and make it happen quickly – you might end up in the wrong direction. Take your time and find where you are meant to be.
Think about your passions, and edit, edit, edit. Start with what you know and love. Perhaps you are a fan of crochet, or a super fan of cards and writing letters. Think about what you love to do day to day and then start to work out how this could be incorporated into a business. A number of creatives these days are starting a blog first to see if you can commit to it on an ongoing basis before considering how to turn your ideas and passion into a business.
Own it and rock it. Whatever it is that you decide to do, make sure you are 100% committed. Being fully in it will ensure that your head is in the right place and you are ready and willing to take on any opportunities that come your way. You will also need to do your homework, make sure you have a unique take on your target idea and that you can sustain your plans for the long term.
Find your tribe. I’ve talked about this a little before but finding your tribe and your place is so important for business success. You need to find who else loves your style, your position and your niche and this will ensure you are on a solid track. Your tribe will motivate you too along your journey.
What challenges are you facing within your business trying to find your niche? I’d love to help if I can.