Social media inspiration – black dot styled stock edition

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Finding things to post on social media every day can be exhausting! Using styled stock images makes everything a trillion times easier – trust me. Here are three examples I created for the Black Dot Instagram page and why they work.

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  1. Promote an event, sale or activity. Social media is made for catchy links. Take advantage and promote your business or shop with a great graphic to tell everyone what is going on. Make it simple and eye catching and make sure your text gives them all the key details.

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2. Promote a blog post or some great information your customers need to know. Got something great to share with your best customers? Use social media to link them right to it. Use a catchy headline or leading question and make sure they have to click through to see what you’ve got to say.

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3. Post an inspirational quote or message. Yes I know these can be cheesy but a positive little graphic sometimes can just make your day. Get on board and stay authentic by saying something that is true to your brand and don’t forget to make it cute and pinnable.

Styled stock is easy, quick and makes your social media look super professional! Check out our Etsy shop today to see if a styled stock image is right for your brand.

 

 

Instagram love – May

A Little Bright - Instagram May

Even though it has been a bit quiet round here I still love the Instagram format and ability to connect with new creatives. Here are a couple of snaps from my recent posts:

1. Along with everyone else who bought my 2016 calendar I love flipping over the pages to see what is next! 2. I had to take a snap of these sweet glitter toppers before sending them off to a customer – they are one of my favourites! 3. Even though it is getting colder I’m still trying to get out for a walk as often as I can. 4. My daily essentials – tablet and glasses.

Follow me here for more – https://www.instagram.com/josie_skipper/

Instagram roundup – Melbourne edition

A Little Bright - Instagram roundup Melbourne

I snuck off for a few days away in Melbourne last week which was just heavenly! I hadn’t been for about 5 years and had planned a catchup with family to relax, eat, drink and enjoy the sights. Since I was there last Melbourne had so many new treats to explore. Here are a couple of snaps from my trip including 1 – Graffiti under feet / 2 – Blue sky winters day / 3 – Flowers for sale / 4 – Walls and 3D Street art / 5 – More Street art / 6 – Shopping up a storm at this gorgeous paper shop.

Follow me on Instagram here.

 

Do I really need to embrace social media?

Bright Business

The most common grumble I hear from small businesses is around Marketing – and more specifically Social Media. In today’s Bright Business post I’m going to break it down and make it easy for you to see why you should be getting into it.

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Do I really need to embrace Social Media? Well the choice is entirely yours of course, but in my opinion YES! Get serious about Marketing and use the power of Social Media to make things happen in your business.

Jane Stanley from PHD Group sums it up perfectly – “It is not over-hyped; it’s essential. Social is now an integral part of any … plan.” Social Media makes it super easy to connect with your customers and share exactly what you want to say and how you want to say it. And most platforms only require an investment of time – streets ahead of any massive investment in media or advertising I know you are not keen to make.

So what is the point of all of this?

one. Find your Tribe. In every type of Marketing platform there is a place for you and your people (also known as your customers). Think about magazines, or TV shows, or websites. You know yourself when you land on a website you can tell almost instantly if it is for you. The same goes for Social Media. Find where you are comfortable and then look for the type of people you want to inspire, or socialise with, or hope to be like one day. You might decide that Instagram is the only platform you like – or you might decide to investigate all of them – slowly. It is totally your choice. But once you are in there, I promise you’ll find people that will make you want to stay.

two. Make connections. Once you’ve found your place, find people – and lots of them. Networking in Social Media land is about the same as networking in person but it has a much softer approach. Start by following, then liking and commenting on those you want to connect with. Then strike up a message or two. Your connections in the online world are just as powerful – if not more powerful – than those in person, so put yourself out there and get connecting. Amazing things just might happen.

three. Share your story. This is the nicest bit about Social Media I think. It is really easy to share your story, your brand, your product or service. Start small and post a few insights from your life and business and before you know it you will be promoting like a star. Of course Social Media is not all about you. Don’t forget to share what makes you smile, and laugh and cry. People from all over the world will begin to see your personality – and that of your brand – crystal clear once they see your story and your day to day world. And just like that you are Marketing your business.

four. Enjoy it. Surprisingly enough you might actually enjoy yourself. This medium is designed to be fun and interactive and much more playful than the ‘serious’ marketing of previous decades. Throw yourself into it and see what eventuates. What is the worst that could happen? You decide one or all of the Social platforms are not for you. But the best? A whole new world of connections, sales and growing that business in ways you only dreamed of.

Go on – give it a whirl.

 

 

Instagram roundup – February

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February went past in a whirlwind! What a great month though, I had so many fanastic things going on and I am super excited to see what March brings my way. Here are a few of my favourite snaps from Instagram last month – you can follow me here.

A little spot of inspiration on my desk // To do list for the day ha ha // Some great grafitti out and about // Grace from Sweet Bakery & Cakery setting up a photo shoot for our new collaboration

 

Instagram Roundup V

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Whew. November just flew by in a whirlwind of markets, anniversaries and my birthday. It was a lovely month though in many ways and it is always the calm before the storm that is December. Here are a couple of my favourite November shots from Instagram.

1 – A little snapshot of my (once tidy) desk – it very rarely looks like this so I wanted to capture the moment! Something about Christmas makes my office go crazy. 2 – A sneak peek at my styled shoot with Jel Photography – love this shot of the confetti balloon. 3 – Loving this hand lettering by Australian based Pen Loves Paper. 4 – I celebrated my 2 year Anniversary of Self Employment with a few words. 5 – Gorgeous floral inspiration from Barefoot in Bali – aren’t the colours in this divine?!

Follow me on Instagram here.